Trade Secrets of a Master Hatter

Posted by David Johnson on


I have hundreds of hats for you to peruse online. But I suggest you get the benefit of my 40 years of experience. I accept phone consultations to impartially answer any questions you might have, such as:


  • What makes a good hat.
  • Do you even need a custom hat.
  • How to perfectly fit a hat to your specific head shape:
    • Circle, egg, oval
  • How to select a had that fits your face shape:
    • Oval, diamond, square, heart, round, elongated.
  • How to properly measure the circumference of your head, and then translate that into the proper circumference of a hat.
  • Proper hat storage techniques.
    • Plastic vs breathable storage container.
    • Hat racks vs boxes.
    • Avoiding dust
    • Why you don’t want to use a hat stretcher.
  • Proper number of hats you may require depending on:
    • Work vs formal
    • If you want to color coordinate your outfits
    • Outdoor work in heat vs cold, depending on summer or winter
  • Proper hat material depending on the purpose of use:
    • Wool vs rabbit vs beaver
    • Sometimes it’s counter intuitive. For example: you may need the best quality beaver material if you work outdoors, and then use a lesser quality rabbit for social events.
  • The benefits of different hat material.
    • Polyester, wool, rabbit, beaver.
    • For example, beaver is the gold standard: wicks moisture, breathes, is the most durable.
    • If you’re out in the sun, your life may depend on having a good hat. I got heat stroke from working outside in the sun without a hat. By the time I noticed it, it was to late. The stroke caused half my face to sag, limiting my facial expressions. Both of my eyes were damaged, and I had to have both operated on. My right eye was completely taken apart and restructured by doctors. To this day I can’t do math well and it’s hard to remember names. All this from heatstroke. I learnt my lesson, and always wear a hat when working outside now.
  • Proper hat care:
    • Wet vs dry cleaning techniques depending on the kind of dirt and grime. For example: horse snot vs oil requires different cleaning techniques.
  • The difference between mass produced hats and hand made:
    • Felting process. You’ll notice this during the life of the hat. For example: if the hat is not felted correctly, you’ll get shrinkage. Which ruins the hat. Instead you want the fibers to mesh together creating an impenetrable structure.
    • Planned obsolescence of mass produced hats. The dirty secrets big box brands don’t want you to know about. Why your name brand hat is designed to fail. Instead of lasting 30 plus years.
    • Proper crown ironing and brim pressing.
  • Proper sweatbands.
    • You wear the sweatband, not the hat. This is a critical spot, because it’s where all the sweat and oil accumulate. I’ve had clients get athletes foot on their forehead!
    • Types of sweatbands: soft leather vs tanned leather vs plastic fake leather vs lacquered paper
    • Proper cleaning procedures for the sweatband. Something overlooked but very important if you don’t want to walk around with a stinky hat.
  • Proper crown height for the expected usage:
    • A taller crown will have more air and therefor a greater cooling effect.
  • Unlike the mass produced hats, I can create unlimited styles and shapes. So if you have a specific purpose, you can order a specific hat custom made.
    • Telescope style
    • Buckaroo
    • Boss of the Planes
    • Calvary
    • Gambler
    • Montana
    • Gambolero
    • Fedora
    • Pork Pie
    • Top hat

    • Derby

    • Custom art

  • The colors you may require. This is more for social events, as you may need to mix and match different colors to achieve a desired effect. Most women are very knowledgeable about this, and use the color wheel to select and have a wide variety of colors. I find most men are lacking in this fashion sense.

    • Proper brim edging color.

    • Hat lining color

  • If you should or shot not get brim edging. Advantages and disadvantages.

    • Horsehair vs ribbon vs leather options

  • Proper hat lining care. This is another critical spot that gets smelly and sweaty over time.  

  • The importance of a squared, 90 degree, hat break.



Call: (702) 740-4287

Monday-Friday, 10am-3pm Pacific time



P.S. - Mention, "Limited Time Bonus", to receive a free gift with purchase. While supplies last.



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